Our Digital Marketing & Web Solutions
At Chip Olson Consulting, I focus on providing practical, effective digital marketing solutions tailored for businesses in the Four Corners area. My goal is to take the complexity out of getting your business noticed online, so you can focus on what you do best.
Dive into the details for each of our core offerings below. Each section is designed to give you a clear understanding of how we can help you achieve your business goals.
Stop Wrestling With Your Website. Get a Professional, Hard-Working Site Built by an Expert.
Hey there, I'm Chip. For the last two decades, I’ve seen the internet change from a novelty to the absolute cornerstone of how businesses connect with customers. I've also seen a lot of business owners get tangled up in website projects that are too complicated, too expensive, or just plain don't work for them. That’s not how it should be.
Your website is your digital handshake, your 24/7 salesperson, and often the first impression you make. Getting it right is crucial, but let's be honest, building and maintaining a great website probably isn't why you got into your business, right? That’s where I come in.
Your Website Should Work For You, Not The Other Way Around.
Look, I get it. You're busy running your business. The thought of designing, building, and then actually keeping up with a website can feel like a whole other full-time job. Maybe you’ve tried a DIY builder and got frustrated, or perhaps you’ve looked at agency prices and your eyes watered.
Here’s the benefit of handing your website development over to Chip Olson Consulting:
- You Get Your Time Back: This is the big one. Your time is best spent on your expertise – serving your customers, developing your products, managing your team. My expertise is building effective websites. Let me handle the complexities of design, development, security, and making sure it all just works, so you can focus on what you do best. No more late nights trying to figure out why that image won't line up or what an SSL certificate even is.
- Professionalism That Converts: First impressions count, especially online. A clunky, outdated, or broken website doesn't just look bad; it actively drives potential customers away. I build clean, modern, professional-looking sites that reflect the quality of your business and make it easy for visitors to find what they need and take the next step – whether that’s calling you, visiting your store, or making a purchase.
- Built for Today’s (and Tomorrow’s) Web: I don’t just build pretty sites; I build smart sites. That means they’re:
- Fast-Loading: Nobody waits for slow pages anymore. Speed is critical for user experience and for Google rankings. I use modern tech (like static site generation when it fits) to make sure your site is quick.
- Mobile-First: More people search and browse on their phones than ever. Your site needs to look and work flawlessly on every screen size. I build with a mobile-first approach, ensuring everyone has a great experience.
- SEO-Friendly Foundation: While a new website alone isn't an instant SEO win, I build with search engine best practices in mind from the ground up – clean code, logical structure, and the technical bits that help Google find and understand your content.
- Secure & Reliable: You don’t want to be worrying about hackers or your site going down. I focus on secure platforms and practices to give you peace of mind.
- No Geek-Speak, Just Straight Talk: I’ve been doing this a long time. I can explain what you need (and what you don’t need) in plain English. You’ll understand the process, the costs, and what you’re getting. No confusing jargon, no upselling you on features that won’t actually help your bottom line.
- Cost-Effective Solutions: Because I’m an independent consultant with low overhead, and I leverage efficient, modern tools, I can offer truly professional website solutions without the big agency price tag. I’m focused on providing value that makes sense for small and medium-sized businesses right here in the Four Corners area.
- Easy for YOU to Manage (If You Want To): If you want to be able to update your own blog posts or make small text changes, I can set you up with a content management system (like Decap CMS that we're building this site on!) that’s straightforward and doesn't require a computer science degree to use. Or, I can handle updates for you. Your choice.
Bottom line: Outsourcing your website development to me means you get a professional, effective online presence that supports your business goals, without the headache, a huge learning curve, or an empty wallet. You get a partner who understands business and knows how to make the web work for you.
Words That Work. Let an Experienced Pro Craft Content That Gets Results.
If your website is your digital storefront, then your content – the words, the articles, the stories – is your most important salesperson and your connection to the community. But who has time to be a great [Your Client's Profession, e.g., "Restaurateur," "Retailer," "Service Provider"] and a great writer, and an SEO expert, and a content planner? Probably not many.
I’ve spent years in marketing, and one thing has never changed: good, authentic content is what builds trust and drives action. It’s not just about filling pages; it’s about saying the right thing, to the right people, at the right time.
Stop Staring at a Blank Page. Get Compelling, SEO-Friendly Content That Connects.
You know your business inside and out. But translating that knowledge into website copy that grabs attention, blog posts that people actually want to read, or a content strategy that brings in local customers? That's a different skill set. And it takes time – time you likely need for other critical parts of your business.
Here’s why outsourcing your content creation and strategy to Chip Olson Consulting makes solid business sense:
- Save Your Precious Time (Again!): Writing quality content is time-consuming. Research, drafting, editing, optimizing for search engines… it all adds up. By handing this over, you free up hours, if not days, that you can reinvest into your core operations, customer service, or even just getting a bit of your life back.
- Get a Fresh, Expert Perspective: Sometimes you’re too close to your own business to see the forest for the trees. I bring an outsider’s perspective combined with an insider’s understanding of marketing. I can help identify the stories your customers really care about and frame your offerings in a way that resonates.
- Content That Speaks to Your Audience (Especially Local!): As someone based in and focused on the Four Corners, I understand the local vibe. I can help craft content that speaks directly to our community, uses the right local references (where appropriate), and helps you connect on a more personal level. This is gold for local SEO and building a loyal customer base.
- SEO Power Without the Headache: You know "SEO" is important, but learning all its intricacies is a massive undertaking. I create content with search engine optimization built-in from the start – keyword research relevant to your services and location, proper structure, and readability that both users and search engines appreciate. This means more chances for the right people to find you when they’re searching online.
- Consistency is Key: To make content marketing work, you need to be consistent. Regular blog posts, updated service pages, fresh information – it all signals to search engines (and customers) that you’re active and authoritative. Outsourcing ensures this happens regularly, even when you’re swamped.
- Professional Polish & Clarity: Good writing is clear, concise, and error-free. It reflects well on your business. I ensure your website copy, blog articles, and other content are professionally written and edited, making your business look its best. No more typos or confusing sentences undermining your credibility.
- Strategic Approach, Not Just Words: I don’t just write; I can help you plan. What kind of content will best achieve your business goals? What topics will attract your ideal customers? What questions are people in our area asking that you can answer? A solid content strategy ensures your efforts are focused and effective.
Think of it this way: You wouldn't try to fix your own plumbing if you weren't a plumber (well, maybe some of us Gen Xers would try once!). You hire an expert. The same goes for your business's voice and online message.
Streamline Your Processes: Custom Digitization for Onboarding & Training
Beyond websites and standard content, I’ve found a real sweet spot helping local businesses here in the Four Corners tackle those unique digital challenges – the ones that make you say, "There has to be a better way to do this!"
Maybe it’s that pile of onboarding paperwork you wish was a smooth online process, or that valuable training curriculum stuck in a binder that needs to shine on Zoom. That's where these custom solutions come in. You're an expert in your field, whether it's running a busy local company or providing specialized professional services. But sometimes, outdated paper processes or clunky digital setups can slow you down, create inconsistencies, and just add unnecessary stress. You know there's a more efficient, modern way, but finding the time or the know-how to build it is tough.
That’s what I do. I help businesses like yours transform those specific pain points into streamlined, effective digital solutions.
How Chip Olson Consulting Can Help with Custom Digital Solutions:
- You Get to Offload the "How-To": You know *what* you need (e.g., easier onboarding, better training delivery), but figuring out the *how* – the right tools, the best format, making it user-friendly – that’s my job. I handle the technical and design details so you don’t have to become a forms expert or a presentation guru overnight.
- Digitize Employee Onboarding – From Paper Stacks to Smooth Clicks:
- Are you still handing new hires a mountain of paperwork? I can help you convert that into user-friendly digital forms, checklists, and accessible online documents.
- Benefits: Saves paper, reduces errors, ensures consistency, makes a professional first impression on new team members, and makes it easier for *you* to track completion. We can even look at simple ways to manage the submitted data.
- Transform Your Curriculum & Training Materials – Engage and Deliver, Digitally:
- Especially for my friends in the mental health field or any training profession, your curriculum is gold. But is it ready for today’s world of online sessions and digital assignments?
- I can help digitize your valuable content into:
- Professional presentations: Clean, engaging slides for Zoom calls, workshops, or webinars.
- Interactive digital materials: Worksheets, fillable PDFs, or even simple online modules.
- Streamlined assignment submission: Setting up straightforward ways for clients or trainees to submit their work digitally.
- Benefits: Enhances your professional image, makes your materials more accessible and engaging for your clients/trainees, simplifies remote delivery, and can make tracking progress easier.
- Practical, No-Nonsense Approach: Just like with websites, I’m not here to sell you overly complex or expensive enterprise software you don’t need. We’ll look at practical, often cost-effective tools (including leveraging things you might already use, or simple, smart new ones) to build a solution that fits *your* specific needs and budget.
- Focus on Usability: Whether it’s for your new employees or your clients, the end product has to be easy and intuitive to use. I focus on creating digital experiences that are clear, straightforward, and get the job done efficiently for everyone involved.
Bottom line: If you have a specific process, piece of documentation, or training program that’s feeling clunky, outdated, or just not working well in a digital format, let's talk. I specialize in finding practical ways to digitize and streamline these unique operational needs, freeing you up to focus on your core expertise.